Heraldic beasts appear within a coat of arms; as the crest (top of the arms) within the shield (charge) and sometimes either side of the shield (supporters).
The crest is denoted by the rope on which the crest is seen to sit. This wreath or torse was used to tie the crest onto the knight’s helmet. The exception to this is if the crest is a ducal coronet (sometimes with an heraldic beast or other heraldic device issuing from it), in this instance there should be no wreath, as the crown or coronet would have sat directly on top of the helmet...
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Heraldic attitudes are not to be confused with the artistic style of the lion which holds no heraldic significance at all. For example; the shape of the lion, length or proportion of limbs, or head of the lion, tufts of hair, etc. is purely decoration and just down to the style of the herald that drew the lion at any one time. This will change over time as each artists interpret the design in their own hand. However the key heraldic features or attitudes must remain the same for the lion to retain its meaning.